Which Telemarketing Business Model is Best?
In the UK there are over 600 telemarketing companies – all of different sizes and set ups, offering varying services.
Pricing structures also vary tremendously between companies – the most popular methods being payment per hour / day or per lead / appointment secured.
Recent advances in technology have also brought about significant changes for these companies and how they operate. No longer centred solely upon the call centre, some companies now employ a remote workforce and with it enjoy the benefits of lower overheads – a reduction in costs that can be passed back to clients.
So which telemarketing business model should you opt for and what impact could each have on the success of your campaign?
Traditional call centre
Every day, thousands of calls are made to consumers and businesses alike from these fast-paced, super-busy telemarketing centres. The purpose of which tends to be to increase interest in a company, boost its profile or to set appointments on its behalf.
Benefits of working with a traditional call centre come down to its people – their knowledge and expertise to give instant answers, the ability to keep each other focussed and motivated, the proximity of supervisors and managers and, of course, the benefits of colleague camaraderie that is engendered in a busy work environment.
A modern day alternative to a call centre – using specialist cloud based software to connect with their company – here remote telemarketers make calls from their own homes.
Usually indistinguishable from its traditional predecessor, call recipients are unaware that the caller is speaking from their home office. And for security and peace of mind, consumer data is stored on protected servers and web browsers are used to access information.
Of course, a home-based telemarketer would enjoy none of the benefits highlighted above. But this model can bring with it reduced costs and a greater focus on the call, as it’s being made away from the possible distractions of a call centre. And as many workers see home-based employment as a positive perk, they often work harder to ensure that targets are met to retain this benefit.
The choices are many and the final decision should be founded on those considerations highlighted above. At Phonetic Group we understand the benefits of both models – as well as the needs of the blue-chip international and the small local start-up.
So despite the fact that our 120 employees handle inbound and outbound calls for a variety of B2B and B2C clients in multiple sectors, our business model is flexible enough to successfully service that small, one off project or an ongoing multi-agency campaign.