Generating viable and qualified sales leads is perhaps the most vital link in the ‘sales and marketing’ chain. Yet the responsibility for lead generation often falls between the two parties.
Sales, quite understandably, think that marketing should provide well sourced, ready to buy prospects, ripe for conversion. Whereas marketing tends to think that prospecting is very much a function of the sales team.
And you don’t have to go back very far for both to be right.
But to engage today’s buyers and understand how to generate sales leads on any kind of meaningful level requires much more effort and different skills. The majority of the time the resource of successful B2B lead generation is easiest to find outside of your own company.
We excel at working with sales and marketing departments to add an extra dimension to your prospecting activity. By providing lead generation that will give you the extra edge on competitors you are in safe hands with Phonetic.
Whether you want us to handle the entire sale process over the phone or build telemarketing activity into an integrated campaign plan, our goal is to work with you to create a solution that will deliver your business objectives.