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News & Advice - Phonetic

The Closing Window

By Anne Bagnall

Although there are many articles and training courses on the art of closing a sale, the closing window and its importance in the sales process is rarely discussed. This is where many telemarketing companies fall down. Agents can be so eager to close the sale and end the call that they come out of rapport. On the whole, agencies who properly use the closing window are more successful and here’s why. This is a little insight into the training our brilliant sales operatives receive.


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Nakita Mellor – Star of the Month

Congratulations to Nakita Mellor, our Star of the Month! Nakita’s nomination came from boss Carl who was particularly impressed with her focus and data management last month. Working primarily on business insurance lead generation, Nakita works on a variety of lead types. She has been speaking to contacts Phonetic have previously been in touch with and completely fresh, cold leads. Nakita’s data management was particularly impressive, sticking to tight schedules and organising call backs well. We caught up with Nakita to ask her about her experience at Phonetic.


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Probing questions: building rapport over the phone.

By Anne Bagnall

Building rapport is a crucial element of any sales process. Although there are steps we can take to get the rapport ball rolling at the start of a call, maintaining rapport over the telephone can pose a significant challenge.


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Does GDPR impact the telemarketing sector?

By Anne Bagnall

You will have noticed that there was a change in marketing practices last month, with thousands of companies emailing to inform you of their updated privacy policies or asking for re-consent to receive their marketing emails.


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Anne Bagnall awarded the Master membership status from ISM.

Anne Bagnall, Managing Director of Phonetic, has been awarded the Master membership status from The Institute of Sales Management (ISM).


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